Indoor Play in Sports & Leisure Facilities
More and more people are spending time on sports and leisure activities, however many of those activities are not family orientated and often child care facilities are not provided. How can an indoor soft play area help sports and leisure facilities appeal to a wider segment and gain the edge in a very competitive market?
- Provides a differentiator from competitors – it is proven that parents take into consideration child care and play facilities when choosing a sports or leisure club to join
- Provides an attraction that widens the appeal – it is proven that people are prepared to travel at least 30 minutes further to a facility that provides safe child care and play facilities
- Enhances customer retention – it is proven that if a sports or leisure club provides child care and play facilities that members are less likely to terminate their membership and that children can be the main drivers for repeat visits
- Opens up promotional and marketing opportunities – special themed days or promotional offers can be linked to using the play area and it provides an ideal opportunity for sponsorship. Companies such as Nestle have used soft play areas as a platform for sponsorship
- Creates child care facility so parents have the opportunity to try out more of the sports or leisure clubs facilities – it is proven that the average expenditure per visit can be significantly increased when parents are not bound just to activities which include their children
- Extends the offering – indoor soft play areas add to what is offered and can include party and catering facilities, all extra opportunities to generate revenue
- Increases revenue – it is proven that indoor soft play areas generate enough revenue to pay back the capital costs of an installation within two to three years
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