Indoor Play in Shopping Centres
The shopping centre arena is highly competitive – how can an indoor play environment help a centre gain the competitive edge and enhance business opportunities?
- Provides a differentiator from competitors – it is proven that parents will choose to shop in a centre that has a focus on child care and play facilities
- Provides an attraction that widens the appeal – it is proven that people are prepared to travel at least 30 minutes further to a shopping centre that provides safe child care and play facilities
- Enhances customer retention – it is proven that customer retention is higher in those centres that have indoor soft play installation and that children themselves can be the main drivers for repeat visits
- Opens up promotional and marketing opportunities – special themed days or promotional offers can be linked to using the play area and it provides an ideal opportunity for sponsorship. Companies such as Nestle have used soft play areas as a platform for sponsorship
- Creates child care facility so parents can shop knowing their children are well cared for in a safe play environment – it is proven that the average expenditure can be increased up to 30% when parents are free of having to care for their children whilst they shop
- Increases revenue – it is proven that indoor soft play areas generate enough revenue to pay back the capital costs of an installation within two to three years
| © Angus Firth Design 2005 - 2008 | website by  |